Route 2012 Initiative
In 2009, following a few years of unprecedented challenges and economic turmoil, Universal Forest Products said “enough is enough” and created a four-year plan that calls for GROWTH – in sales, profits and opportunity.
Route 2012 charts a path of growth that calls for Universal to be a $3 billion company by the year 2012 and to achieve the following goals along the way:
- improve productivity by 15%
- improve profitability by three percentage points
- Improve receivable cycles in industrial, site-built and manufactured housing by 10%
- Improve inventory turnover by 10%
While early legs of this journey are certain to have their fair share of potholes – affected by a shaky economy, weak markets and other obstacles – Universal is negotiating these challenges well and will find smoother roads ahead. These may be tough times, but we’re tougher people, and we’re on our way to $3 billion – and more!