Latitudes Decking and Railing Launches Fully-Redesigned, Ultra-Responsive Website

Wednesday, March 19, 2014

Enhanced Features and Capabilities with a Fresh New Look

GRAND RAPIDS, Mich., March 19, 2014 – Universal Forest Products, Inc. is proud to announce that its composite decking and railing brand, Latitudes®, has launched a completely redesigned website with impressive new features. The highlight of this sophisticated site,, is its responsive design. Capable of being viewed accurately on any device from a smart phone to a desktop, each page automatically correctly scales for a seamless user experience. Other notable improvements include easier menu navigation; a design gallery with larger, clearer, more appealing photography laid out in an updated Pinterest style; and increased legibility on even the smallest of screens.

New Responsive Design

"Our new website better represents the look and feel of the Latitudes brand. The re-vamped interface allows users to better navigate through our impressive product line, and we’ve put a greater emphasis on inspiration through an enhanced photo gallery and Deck Visualizer tool," said Chris Camfferman, Universal Forest Products senior product manager. "Being optimized for all mobile devices as well as a traditional desktop is more in line with how consumers engage with and research decking products nowadays."

Old vs. New site

Latitudes offers low-maintenance, natural-looking composite decking and railing products in a variety of finishes, colors, design options and accessories that combine durability and strength at an appealing price point. What makes Latitudes special is Strandex® technology. Because each "strand" of wood fiber is encased in high-density polyethylene, Latitudes with Strandex resists the effects of weather and decay in every climate.

For inquiries regarding photo assets of Latitudes Decking & Railing products, please contact Mark Deremo, UFPI director of marketing, at 616-365-1557.