Pupil Inc.: Can a case help a new start-up be true to its vision?
A look back
Pupil Inc. is a start-up that launched in the spring of 2016. The innovative Colorado-based company wants to improve the eyewear-shopping experience by providing a service that performs eye exams and fits glasses in customers’ homes or workplaces.
The need: standout spectacle storage
Quite simply, Pupil needed an eyeglass case. But not just your typical junk-drawer-lurking giveaway. They wanted a memorable solution that would stand out from the competition.
The solution: a clear, brand-focused case that people like using
This was a marketing problem—after all, Pupil could easily purchase eyeglass cases by the boatload. But boatloads of generic cases are about as exciting as sitting in a doctor’s waiting room, the opposite of Pupil.
Recognizing that the company makes the eyewear-purchasing experience personal and special, we understood that our solution needed to reflect that.
The result? An unfinished wood box with a sliding top. It looks like a child’s treasure box—something most, if not all, Pupil customers will relate to. The stamped logo on the lid clearly identifies the brand, while the phrases “Fresh look & fond memories” and “Born in Colorado” echo the treasure-box theme.
The box holds eyeglasses, a soft case and lens-cleaning cloth. It’s a great-looking storage piece that customers won’t want to throw away or hide in a drawer. The handcrafted appearance is exactly what Pupil wanted and reflects the time and care that go into fitting and producing their spectacles.
Pupil blends modern devices and technology with old-fashioned personal service to create a distinctive business. They needed a case that would extend their branding and please customers. The standout wooden box meets both goals: It’s an attractive, functional case that customers appreciate, and it subtly keeps the Pupil brand in view and top of mind.
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Contact: Greg Gleason