Deckorators Introduces Elite Level for Certified Pro Program

March 30 2020

GRAND RAPIDS, Mich., March 30, 2020 - Deckorators® a leading manufacturer of composite decking, deck railing, balusters, post caps and related products, has introduced Deckorators Certified Elite, the highest recognition level for its growing deck contractor partnership and rewards program.

Deckorators Certified Elite status is based on volume, quality, growth and partnership by market. Deck builders who achieve Elite status receive all the benefits of Certified Pro program membership, plus:

  • Elevated representation on
  • Qualified local sales leads.
  • National and regional marketing partnership opportunities.
  • Eligibility for Certified Pro Spotlight video and social media promotion.
  • Participation in product development collaboration and feedback.
  • The opportunity to attend the annual Pro Summit, an all-inclusive trip for top point-earning members of the Certified Pro program.

In addition to establishing an Elite level for the Certified Pro program in 2020, Deckorators has also increased rewards for all Certified Pros across product lines. Certified Pros now earn 3 percent back in rewards points for all Deckorators purchases logged to their account — an increase of 1-2 percent over past rewards depending on the product category.

Also new for 2020, U.S.-based Deckorators Certified Pros now have the option to take advantage of discounted leads through the Deckorators HomeAdvisor® program.

“The Deckorators Certified Pro program is not just another deck contractor program — to us, it’s a family,” said Chris Camfferman, managing director, marketing for Deckorators. “We’re excited to recognize our Elite Certified Pros and offer even better rewards across the board in 2020. We truly value relationships with our Pros, and we will continue to improve the program with their business needs in mind.”

The standard Certified Pro membership package offers:

  • 3 percent back in rewards points and exclusive promotions.
  • Sales leads through an enhanced company listing on
  • The option to take advantage of discounted leads through the Deckorators HomeAdvisor® program.
  • Access to training and workshops.
  • A Pro on the Go mobile app for iOS and Android smartphones and tablets.
  • The opportunity to reach the Pro Summit.

For more information about the Deckorators Certified Pro contractor program, visit To sign up to become a Certified Pro, visit

3rd Annual Pro Summit honors Top Certified Pros
Deckorators hosted its third annual Pro Summit in February at the Marriott Westshore Hotel in Tampa, Florida. The all-inclusive trip honored top Certified Pros with the most Deckorators rewards points recorded to their individual Certified Pro rewards accounts in 2019.

The mix of Pro Summit alumni and new Pro Summit attendees engaged in three days of learning and collaboration with Deckorators sales, marketing and operations leadership. The group enjoyed several social events including a VIP experience at a Major League Baseball spring training game.

“Our strategic discussions about products and new collaborative concepts were extremely productive,” said Jase DeBoer, senior marketing manager for Deckorators. “Most importantly, though, we had the opportunity to celebrate our strong partnership with the Deckorators Certified Pro family.”

The 2021 Pro Summit is planned for Phoenix, Arizona. Deckorators has plans to invite top Certified Pros beyond the Top 10, and to have representation from both the U.S. and Canada. Certified Pros can stay tuned to for more details.


Media Contact:

Micah Paldino
Cell: 513-668-7676
[email protected]


About Deckorators

Deckorators, the first name in decking, railing and accessories, and the originator of the round aluminum baluster, is a brand of UFP Retail Solutions, LLC, a UFP Industries company. Deckorators is the leading innovator in the decking space, developing exciting and distinctive products that allow both DIYers and builders to bring the personal creativity of interior design to outdoor living.

To learn more about Deckorators decking and railing accessories, visit or call 800-556-8449.

Follow Deckorators on Instagram: @Deckorators



UFP Industries, Inc., formerly Universal Forest Products, is a holding company whose operating subsidiaries – UFP Industrial, UFP Construction and UFP Retail Solutions – manufacture, distribute and sell a wide variety of wood- and alternative material-based building and industrial products worldwide. Founded in 1955, the company is headquartered in Grand Rapids, Mich., with affiliates throughout North America, Europe, Asia and Australia. For more about UFP Industries, go to